China’s national brand has increased significantly in 2017 at 44%, reflecting a general global dynamic where Asian countries are advancing while Western countries are stagnating.

Iceland's cool climate has helped the country carve a niche as one of the world's most cost-effective destinations for data centres. Now, it is looking to exploit its other quirks – such as its near-complete reliance on renewable energy – to attract more foreign investment.

Iceland's economic meltdown of 2008 made the country synonymous with the global recession at the time. However, with a cautious recovery now under way – thanks in no small part to a tourism boom – there is a determination in the country to ensure that this growth is better balanced, and it is looking to foreign investment to achieve this.

Ragnheiður Elín Árnadóttir, Iceland's minister of industry and commerce, tells Courtney Fingar about how the country is fighting back after its very public financial crash, and looks ahead to its capital controls being lifted.